Decision Factory, Inc.

Launching iSelect2008 to Empower Women for the 2008 Presidential Election

During this election season, strong differences have emerged in gender preferences for presidential candidates.

These gender differences were highlighted by many polls during the prolonged Democratic primary season and were confirmed after Senator Clinton withdrew from the race.

For instance, Gallup released poll results on gender differences on June 11, 2008. The polls showed that:

- “While campaigning for president, Clinton demonstrated an especially strong appeal to women.”

- “Obama’s recent gains in the polls have been greatly aided by increased support from female voters. Now that Clinton is no longer campaigning and the focus of voters’ decision-making is a choice between Obama and McCain, female voters may be taking a second look at Obama.”

We are extremely pleased to launch iSelect2008.com to empower women for the 2008 election.

The site brings all the collective intelligence and great content from Select2008, but offers a customized face off quiz to help women understand how Obama and McCain address women’s concerns and support women’s interests.

We are working with Glam and Glam.com and hope to bring this site to their uniquely large women audience, as a Publisher Network Affiliate.

Posted in iSelect2008 |

Launching Improved Candidates Face Off on Select2008.com

The Select2008 website has proposed four Candidates Face Offs for the last three weeks: two partisan ones - Clinton v Obama on the Democratic side, McCain v. Huckabee on the Republican side, and two independent face offs - McCain v. Clinton and McCain v. Obama.

Candidates Face Offs are a unique and non-partisan tool to compare and choose candidates to the 2008 primaries and presidential elections, by answering a personalized sequence of policy- and program-based questions.

We have now improved the overall experience to make it even more informative, engaging, and educative. Candidates Face Offs now provide live polling data about users’ opinion on each question asked and on candidates’ position. This feature is part of a bigger push to make even more data available to users to help them understand candidates’ positions and track opinion. Give it a try!!

Posted in Select2008 |

Welcome to decision factory

decision factory, inc. develops next generation decision making, social analytics and web technology. 

 The decision factory team brings together expertise in information analysis and gathering, user experience design, cutting edge web development and technology, and advanced techniques in personalization and predictive analytics.

decision factory currently develops Select2008 - a unique source of information to compare candidates and make a choice for the 2008 election.

The team brings the best of innovations in casual gaming, decision support, social networks, and consumer media to the Select2008 website.

Posted in Select2008, decisionfactory |